3.5
|23+ Reviews
|32+ Course Learners
The Salesforce Marketing Cloud (SFMC) course provides in-depth training on digital marketing automation using the Salesforce platform. It is designed for marketing professionals, administrators, and developers who want to master email marketing, journey building, data management, and analytics within SFMC. Learners gain hands-on experience creating personalized campaigns, managing subscriber data, and optimizing marketing performance.
Career Path Guidance
40hrs of Session
Real-time Use Cases
24/7 Lifetime Support
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Certificate Based Curriculum
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Flexible Schedule
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One-One Doubt Clearing
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Job Support
Unlock your team's potential with continuous guidance and measurable outcomes, ensuring sustained development at every step of the learning journey from virtual machines and storage solutions to app development and networking. Delve into hands-on exercises and expert-led sessions to master the essential skills needed to leverage course capabilities effectively.
• Overview of Digital Marketing
• Role of Marketing Automation in Businesses
• Introduction to Salesforce Marketing Cloud (SFMC)
• SFMC Architecture & Key Components
• SFMC Products and Features Overview
• Understanding Marketing Cloud Editions & Licensing
• Setting up SFMC Business Unit
• User Roles, Permissions & Security
• Account Configuration & Setup Process
• Data Model Overview
• Sender Authentication Packages (SAP)
• Domain Configuration & IP Warming
• Integration Overview with Salesforce CRM
• Introduction to Email Studio
• Email Studio Interface Overview
• Building and Managing Subscriber Lists
• Creating and Sending Marketing Emails
• Email Deliverability & Best Practices
• Tracking & Analyzing Email Campaign Performance
• A/B Testing and Reporting
• Understanding Data Extensions
• List vs. Data Extension – Key Differences
• Importing and Managing Data
• Relational Data Model in SFMC
• Data Filters and Segmentation
• Data Views and Query Studio Overview
• Introduction to Automation Studio
• Building Automation Workflows
• Activities in Automation Studio (Import, Query, Filter, Send, etc.)
• Automation Scheduling and Execution
• Monitoring and Troubleshooting Automations
• What is Journey Builder?
• Journey Builder vs Automation Studio
• Entry Sources and Journey Configuration
• Designing and Activating Customer Journeys
• Decision Splits and Wait Activities
• Journey Analytics and Optimization
• Basics of HTML & CSS for Email Design
• Creating Responsive Email Templates
• Using Content Blocks & Layouts
• Email Rendering Best Practices
• Email Accessibility and Mobile Optimization
• Introduction to AMP script
• Syntax, Variables, and Functions
• Personalization using AMP script
• Working with Data Extensions in AMP script
• Conditional Logic and Dynamic Content
• Real-time Use Cases in Email Personalization
• Overview of SSJS in SFMC
• Use Cases of SSJS in Automation and Scripting
• Working with Data Extensions via SSJS
• Combining AMP script and SSJS
• Best Practices for Scripting
• Introduction to Personalization in SFMC
• Dynamic Content Rules in Email Studio
• Personalization Strings and Data Binding
• Advanced Targeting using Behavioral Data
• Testing and Previewing Personalized Emails
• Real-world Examples of 1:1 Marketing
• End-to-End Email Marketing Campaign using SFMC
• Creating Data Extensions, Automation, and Journey
• Personalized Email using AMP script & Dynamic Content
• Reporting and Optimization
By completing this course, learners will be able to design, execute, and manage automated marketing campaigns using SFMC. They will gain expertise in email marketing, journey creation, audience segmentation, and campaign automation. Participants will be skilled in managing subscriber data, analyzing performance metrics, and optimizing marketing strategies. This training equips learners to effectively leverage SFMC tools to improve customer engagement and deliver data-driven marketing solutions.
Email Studio
Journey Builder
Automation Studio
Contact Builder
Data Extensions
Audience Segmentation
Campaign Automation
Reporting & Analytics
Marketing Optimization
Upon successful completion of the SFMC course, participants will be awarded an SFMC Expert Certificate. This certificate acknowledges the acquisition of in-depth knowledge and proficiency in utilizing SFMC tools and services effectively.
Certificate Benefits
Industry RecognitionDemonstrated SkillsProof of AchievementCareer Advancement
SFMC
Career Opportunities
SFMC Specialist / Marketing Automation Consultant
Digital Marketing Analyst / Campaign Manager
Pre-Requisites
Basic marketing knowledge and CRM fundamentals.
Understanding of email marketing and customer data platforms.
SFMC
Advance Programs
Advanced Marketing Automation with SFMC
AI-Powered Marketing Analytics & Personalization
Skills to Acquire
Journey Builder, Email Studio & Automation Studio
Data Segmentation, Analytics & Optimization
Testimonials across all the courses
Meet our SFMC mentors: experts in SFMC ready to guide you. Gain insights, hands-on support, and personalized guidance tailored to your SFMC learning goals. Elevate your skills with our esteemed mentor network.
Trainers
Learners
Placements
Awards Recieved
Excellence
Growth
Success
Leadership
Opportunity
Mastery
Excellence
Growth
Success
Leadership
Opportunity
Mastery
Achieved Companies
Donations Received
Clarity in the Last Year
Donations Received
We have been working with some Fortune 500 clients
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Our course fees vary depending on the program you choose. We do offer periodic discounts and flexible installment options to make learning more accessible. For specific details, feel free to contact our support team.
Yes, we have a refund policy in place to ensure customer satisfaction. For complete details, please review our refund terms on our website or contact us directly.
Yes, we offer certifications upon successful completion of the course and meeting all the required assessments.
While we do not guarantee job placements, we provide robust placement assistance to help you secure opportunities, including resume building, interview preparation, and access to our partner networks.
Yes, we provide ongoing job support, including career guidance, networking opportunities, and updates on relevant job openings, to help you apply your skills effectively in the workplace.
Absolutely! You will have 3 months access to course materials, including recorded sessions, study guides, and additional resources, so you can revisit them anytime.
Our instructors are industry experts with extensive experience in their respective fields. They are carefully vetted to ensure high-quality teaching, and they stay updated on the latest trends and technologies.
If you miss a live class, don’t worry! All sessions are recorded, and you’ll have access to the recordings, so you can catch up at your convenience.
Yes, you can download the recorded sessions for offline use. This ensures you can continue learning even without an internet connection.
Yes, we offer an option to purchase course recordings separately for certain programs. Please contact our team to know which courses qualify for this option.
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