

3.5
|12+ Reviews
|16+ Course Learners

This training program equips learners with functional and technical expertise in SAP CRM. Participants gain hands-on experience in managing customer data, executing sales transactions, planning marketing campaigns, and handling service requests. The course explores integration with SAP ECC, S/4HANA, and BI tools, ensuring learners understand cross-module processes. Emphasis is placed on middleware data exchange, CRM Web UI personalization, and technical enhancements like BOL/GENIL and One Order Framework. Real-world case studies simulate business scenarios such as lead-to-order cycles, marketing execution, and service case resolutions. By the end, learners will be capable of delivering CRM solutions that enhance customer satisfaction and business growth.

Career Path Guidance
30hrs of Session
Real-time Use Cases
24/7 Lifetime Support
Certificate Based Curriculum
Flexible Schedule
One-One Doubt Clearing
Job Support
Unlock your team's potential with continuous guidance and measurable outcomes, ensuring sustained development at every step of the learning journey from virtual machines and storage solutions to app development and networking. Delve into hands-on exercises and expert-led sessions to master the essential skills needed to leverage course capabilities effectively.
• Overview of ERP & Customer Relationship Management
• Role of SAP CRM in Enterprise Business Processes
• Evolution from SAP R/3 to SAP CRM and SAP C/4HANA
• SAP CRM Architecture & Components
• Integration of CRM with SAP ECC / S/4HANA
• Organizational Units in CRM
• Business Partners and Roles
• Employee Master Data & Partner Determination
• Territory Management
• Business Partner Master Data (Customers, Prospects, Contacts)
• Product Master Data (Materials, Services, Pricing)
• Customer Hierarchies & Relationships
• Marketing Attributes and Classifications
• Overview of CRM Sales Cycle
• Sales Transactions (Leads, Opportunities, Quotes, Sales Orders)
• Activity Management (Tasks, Appointments, Interactions)
• Pricing in CRM (Condition Technique, Pricing Procedures)
• Contracts & Agreements (Service Contracts, Sales Contracts)
• Sales Analytics & Pipeline Tracking
• Marketing Planning & Campaign Management
• Segmentation & Target Group Creation
• Marketing Execution (Email, SMS, Events, Promotions)
• Lead Generation & Qualification
• Loyalty Management
• Marketing Analytics & ROI Measurement
• Service Requests & Service Orders
• Case Management
• Warranty & Service Contracts
• Service Level Agreements (SLA) & Response Profiles
• Resource Planning for Services
• Knowledge Management Integration
• Service Analytics & Reporting
• Interaction Center (IC) Overview
• Communication Channels (Email, Phone, Web, Chat)
• Internet Sales & Web Channel Management
• Mobile CRM
• Social CRM Integration
• CRM Middleware Basics
• Initial & Delta Data Load
• Adapter Objects (Customers, Products, Sales Data)
• Integration with SAP ECC (SD, MM, FI)
• BI/Analytics Integration
• SAP CRM Web UI Architecture
• Navigation Bar Profile & Work Centers
• Personalization & Role-Based UI
• Enhancements using BOL/GENIL
• One Order Framework
• BRF+ in CRM
• Fiori & UI5 Extensions for CRM
• SAP CRM & Hybris (SAP Commerce) Integration
• CRM Analytics with SAP BW/BI
• CRM and SAP HANA Integration
• SAP Cloud for Customer (C4C) Overview
• IoT & AI Integration with CRM for Customer Insights
• Sales Cycle Implementation (Lead → Opportunity → Order)
• Marketing Campaign Execution
• Interaction Center Simulation
This course develops expertise in SAP CRM by combining functional, technical, and integration skills. Learners gain the ability to manage customer relationships, design sales and marketing processes, optimize service delivery, and enhance CRM systems with technical extensions. Practical projects ensure readiness for real-world CRM implementations across diverse industries.
ERP & CRM Fundamentals
SAP CRM Architecture & Components
Master Data & Management
CRM Sales Cycle Management
Marketing Campaigns
Service Management & SLA Handling
Middleware & Data Integration
CRM Web UI & Technical
Advanced CRM Analytics
Upon successful completion of the SAP CRM course, participants will be awarded an SAP CRM Expert Certificate. This certificate acknowledges the acquisition of in-depth knowledge and proficiency in utilizing SAP CRM tools and services effectively.
Certificate Benefits
Industry Recognition
Demonstrated Skills
Proof of Achievement
Career Advancement
SAP CRM
SAP CRM Functional Consultant
CRM Technical Consultant
Customer Engagement / CX Specialist

Basic knowledge of sales, marketing, and customer service processes
Familiarity with SAP SD and ERP integration concepts



SAP CRM


SAP C/4HANA → Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Customer Data Cloud
Integration with SAP S/4HANA, SAP Fieldglass, and SAP Concur for end-to-end customer and spend management

CRM Sales, Marketing, and Service module configuration
Interaction Center, Web UI, and middleware integration
Testimonials across all the courses
Meet our SAP CRM mentors: experts in SAP CRM ready to guide you. Gain insights, hands-on support, and personalized guidance tailored to your SAP CRM learning goals. Elevate your skills with our esteemed mentor network.
Trainers
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Mastery
Excellence
Growth
Success
Leadership
Opportunity
Mastery
Achieved Companies
Donations Received
Clarity in the Last Year
Donations Received
We have been working with some Fortune 500 clients



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Our course fees vary depending on the program you choose. We do offer periodic discounts and flexible installment options to make learning more accessible. For specific details, feel free to contact our support team.
Yes, we have a refund policy in place to ensure customer satisfaction. For complete details, please review our refund terms on our website or contact us directly.
Yes, we offer certifications upon successful completion of the course and meeting all the required assessments.
While we do not guarantee job placements, we provide robust placement assistance to help you secure opportunities, including resume building, interview preparation, and access to our partner networks.
Yes, we provide ongoing job support, including career guidance, networking opportunities, and updates on relevant job openings, to help you apply your skills effectively in the workplace.
Absolutely! You will have 3 months access to course materials, including recorded sessions, study guides, and additional resources, so you can revisit them anytime.
Our instructors are industry experts with extensive experience in their respective fields. They are carefully vetted to ensure high-quality teaching, and they stay updated on the latest trends and technologies.
If you miss a live class, don’t worry! All sessions are recorded, and you’ll have access to the recordings, so you can catch up at your convenience.
Yes, you can download the recorded sessions for offline use. This ensures you can continue learning even without an internet connection.
Yes, we offer an option to purchase course recordings separately for certain programs. Please contact our team to know which courses qualify for this option.