Digital Marketing

• Introduction to Digital Marketing

• Digital Marketing vs. Traditional Marketing

• The 4Ps of Marketing (Old and New)

• The 5 Ps of Strategy

• How Technology Has Changed the Marketing Landscape

• Importance of Influencer Marketing

• Video Marketing – The Future of Ads

• Leveraging Voice Search

• Importance of Visual Content

• UI vs UX

• Introduction to Website Creation

• Introduction to WordPress

• WordPress Website Creation Process

• WordPress Plugins and Website Launch

• Understanding Behavioral Analytics

• Why Behavioral Marketing Is Important

• Types of Behavioral Marketing

• How Behavioral Marketing Works

• Sources to Profile Users Based on Data

• User Profiling Based on Data

• Benefits of Behavioral Marketing

• Fundamentals of SEO

• On-Page vs Off-Page SEO

• Technical SEO

• Google’s Focus on User Experience

• Updates, Algorithms, and Ranking Systems

• Website Asset Optimization (Videos, Images, Reviews)

• Link Building

• How to Optimize Content for Voice Search

• E-Commerce Website SEO for More Sales

• Increasing the Website Conversion Rate Using SEO

• Conducting an SEO Audit

• The Future of SEO

• Overview of Search Engine Marketing

• Understanding Pay-Per-Click (PPC), Google Ads Algorithm, Ad Rank & Positioning

• Bidding and Budget Strategies

• Keyword Research & Optimization Using Search Term Reports

• Role and Benefits of Ad Extensions

• Setting Up Automation Rules for Ads

• Strategies to Create High-Performance Ad Copies

• Targeting Customers by Demographics, Interests & Location

• Use of Dynamic Keyword Insertion

• Remarketing Ads

• Using RLSA in Google Analytics to Maximize Campaign Performance

• Difference Between Standard Shopping Ads and Smart Ads

• Optimizing Feeds in Google Merchant Center

• Diagnosing and Fixing Shopping Feed Errors

• Performance Max & Smart Campaigns – The Future of Google Ads

• Creating and Optimizing Mobile App Install Ads

• Overview of Digital & Social Media Marketing

• Social Brand Management

• SMM Significance, Roles, Goals & Elements

• Setting Up Audience Personas

• SMM Strategy and Channels

• SMM Key Metrics

• Organic Postings

• Creating Facebook and Instagram Ads

• LinkedIn Marketing

• Twitter Marketing

• Content Marketing as the Backbone of Digital Marketing

• Best Practices to Optimize B2B and B2C Content

• Improving Paid Ad Performance through Content

• Designing a Content Structure (Topic Cluster Model – HubSpot)

• Best Mobile Ad Content Sizes for Better Results

• Creating and Using an Effective Content Calendar

• Measuring Content KPIs with Google Analytics & Other Tools

• Designing the Content Framework

• Overview of Paid Campaigns and Business Benefits

• Introduction to Conversion Rate Optimization and Funnel Design

• Setting Targets Using CRO Benchmarks

• CRO Analytics – Measuring and Tracking Conversion Rates

• Principles of a Good Landing Page

• Readability and Visual Hierarchy in Landing Pages

• Using Interactive Media (Videos, Pictures, Graphics) for Better Engagement

• Need Generation & Scarcity Techniques for Persuasion

• Theory of Cognitive Dissonance: Persuasion Principle

• Reciprocity & the Principle of Concessions

• Setting Up Dynamic Ads – Key Must-Haves

• Best Practices for Marketing Budget Allocation

• Competitor Performance Tracking Using Auction Insights

• Facebook Pixel Integration

• Campaign Bid Strategies Using Google Portfolios

• Determining Campaign Budget and Scheduling

• Building Campaigns in Ads Manager

• Attribution Models for Marketing & Tracking

• Difference Between KPIs and Metrics

• Metrics for Paid, Owned, and Earned Media

• Using Tools Like Crazy Egg to Analyze User Behavior

• Understanding Reach vs Impressions in social media

• Engagement Rate vs Conversion Rate

• Bounce Rate vs Exit Rate

• Analyzing Customer Journeys Using Google Analytics

• Setting Up and Analyzing an E-Commerce Marketing Funnel

• Calculating ROI for Any Campaign

• Fundamentals of Email Marketing

• Email Marketing Strategies to Boost Business Growth

• Creating a Mailchimp Campaign

• Template Creation & Personalization

• Types of Leads and Lead Generation Techniques

• Automation and Campaign Execution

• Overview of Automation Dashboard

• Creating a Drip Campaign

• Introduction to Mobile Marketing

• Fundamentals of App Monetization

• Google Universal App Campaigns

• Facebook Marketing

• Twitter Marketing

• YouTube Marketing

• HubSpot CRM and App Tweak Overview

• How to Rank Higher with App Store Optimization (ASO)

• App Promotion Strategies

• Using SEO and ASO in Mobile Marketing

• Burst Campaign Techniques to Boost App Installs